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GALLUP POLLING DROPS CNN AFTER 'LOW RATINGS'; FULL MEMO REVEALED
Tue Mar 21 2006 19:01:37 ET

The GALLUP polling company has dropped CNN as its outlet for electronic distribution.

GALLUP, CNN and USA TODAY have been polling partners since 1992.

"CNN has far fewer viewers than it did in the past, and we feel that our brand was getting lost and diluted," GALLUP claimed in an internal memo, obtained by the DRUDGE REPORT.

CNN tells TVNEWSER.COM, which first reported the split: "We want to make it clear that the decision to not renew our polling arrangement had to do with GALLUP's desire to produce their own broadcasts and not about CNN viewership figures. In fact, GALLUP had negotiated with us for four months in an effort to extend the partnership."

**EXCLUSIVE**The full memo, by Jim Clifton, Chairman & CEO of GALLUP:

We have chosen "not" to renew our contract with CNN.

We have had a great partnership with CNN but it is not the right alignment for our future. The longtime partnership has been very helpful to The Gallup Poll as it put us "back big" fifteen years ago when our famous Gallup Poll had lost most of its national coverage. Our CNN partnership helped us make a great comeback. We had a great run as we just cut our 4000th segment this week.

The Gallup Poll will go on with more polling than ever, but with new distribution channels.
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http://www.drudgereport.com/flash2cnn.htm