ובערת הרע.. צופליקט די טעלער מיטן גאפל

The motivation behind the incidents is spiritual. Ads featuring highly detailed images of tantalizing food—and businesses hawking an unnecessarily wide variety of food, such a the now-shuttered Sub on Wheels once parked along a Williamsburg street—are seen as excessive and indulgent by austerity-minded activists, who are alarmed by what they see as an intrusion of secular, pleasure-oriented values into their community.

In two recent incidents, an enormous building-side banner advertising Grill on Lee, a new gourmet restaurant in the neighborhood's heart, was sliced halfway, and a Satmar butcher shop with large photographs of dish-laden tables in its windows had those photos cut out.

VIN News has learned that the same activists behind the most recent defacings are also those behind the campaign that forced entrepreneur Nathan Lichtenstein, a Chosid himself, to close his Sub on Wheels enterprise.