Case in point: Lipa’s newest release, which contains no audio whatsoever. Entitled Lipa’s Hagada, this full color, laminted, hard covered Hagada, has stunning photos of Lipa Schmeltzer as he takes you through the Pesach Seder, Lipa style. Instead of complicated commentaries, his varying facial expressions convey the emotions that comprise the Pesach Seder, making the nuances of this pivotal night accessible to anyone of any age.

With this, Lipa’s latest venture, the Chassidic superstar is marketing himself in a way that no Jewish singer has ever done before. It took time to find a product that would be easily accepted by the mainstream market, yet still retain that Lipa-esque flair that has become the trademark of this beloved singer.

It was this past January that Lipa decided to do a book. Three nights before the January 10th HASC concert, Lipa returned from a trip to Eretz Yisroel to find that his dining room had been transformed into a mock Pesach Seder. The photo shoot took place that very night and the rest of the Hagada was pulled together the following week. The result? A Pesach hagada that is a visual delight, sure to entertain young and old alike. 

In an exclusive interview with VIN News, Lipa explained his desire to branch out into other venues. “I try to give out my feelings in a lot of ways. I want to enhance people’s lives in any way I can. If I can make the sedarim more interesting for kinderlach, if they can not make noise because they are enjoying my hagada, then I am helping people. This will help a lot of people by the sedarim. Everyone and anyone can use this hagada.”

Page 27 in the Hagada